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Manager, Talent Attraction and Employer Brand

Company: Safelite
Location: Newark
Posted on: May 9, 2022

Job Description:

The Manager, Talent Attraction and Employer Brand leads the effective positioning of Safelite's employment brand through internal partnerships with the organization's Marketing/Creative and external partnerships with leading job boards, social media providers, and our recruitment marketing agency of record to drive inbound recruitment results. A proven marketer and recruitment SME, this leader will directly manage the organization's traditional and programmatic job placement, vendor management and ROI reporting, collateral development, reputation management, and candidate experience activities. This individual will also serve as the product owner for the careers website.What You'll Get

  • Competitive weekly pay and bonus opportunities.
  • A benefits package valued at more than $10k*. This includes a 401(k) plan with company matching, medical coverage plans customized to suit your needs and a commitment to work/life balance through our paid time off (PTO) programs, company holidays and paid volunteer days.
  • Up to $5,250 annually in tuition reimbursement.
  • Paid training and all the tools and resources you'll need to be successful.
  • View all our health, wealth and life offerings at www.safelitebenefits.com.What You'll Do
    • Define and refine the organization's employer value proposition and craft/curate employer brand content through testimonials, job previews, etc. to illustrate life at Safelite.
    • Develop, execute, measure, and refine all job posting/advertising strategies on behalf of Talent Acquisition, including programmatic posting campaigns and direct/hosted job postings.
    • Draft and lead project plans, including documentation of strategy, objectives, and timelines.
    • Develop and execute email, search, social, and SMS marketing campaigns to support hiring targets and drive quality inbound applicant traffic, with an eye for diversity.
    • Own all day-to-day lead nurturing and re-engagement campaigns that support ongoing candidate pipelining, DEI initiatives, and niche/critical skillset targeting.
    • Provide ongoing reputation management services and reporting (responding to all Indeed/Glassdoor/Comparably reviews, providing recurring sentiment reporting, etc.)
    • Partner with TA leaders to understand hiring needs in order to develop custom solutions in the evolving employment landscape.
    • Provide regular reporting on recruitment marketing KPIs to power data-driven recommendations for improved recruiting outcomes.
    • Partner with internal Marketing/Creative teams to craft and deploy creative assets while adhering to brand standards across all traditional/digital collateral.
    • Lead the implementation, deployment, and ongoing maintenance of a best-in-class careers website and CRM solution, that may ultimately be scaled globally across the brand family.
    • Provide innovative recommendations to support hiring through an evolving knowledge of industry best practices, tools, techniques, and technology.
    • All other duties as assigned.What You'll Need
      • Education: Bachelor's Degree in Marketing, Communications, Public Relations, or related field required.
      • Prior experience working in a recruiting/employer brand environment.
      • Proven project management expertise, able to balance multiple ongoing deliverable-based projects; Ability to develop and maintain internal and external partner relationships to achieve goals.
      • Deep knowledge of CRM best practices for lead engagement and nurturing to drive conversions.
      • Experience optimizing marketing strategies using: Indeed, Glassdoor, Comparably, LinkedIn, ZipRecruiter, etc.
      • Previous programmatic job advertising experience (Appcast, Pandologic, Recruitics, Talroo, NAS, etc.)
      • Experience developing targeted candidate/consumer personas with a knack for digital storytelling and candidate experience.
      • Experience crafting digestible reports, presentations, and employer brand centric content that translate the impact of employer brand to the business; strong Excel/reporting skills needed.
      • Preferred Technology Experience: ATS/CRM experience (we use Workday and Phenom); Microsoft Office suite; Creative tools (Adobe Creative Suite, Canva, etc.); Social Media advertising knowledge (Facebook/Instagram/Snapchat/TikTok/LinkedIn/Twitter); Sentiment/brand tools (Yext, Sprinklr, etc.); BI/Visualization experience preferred (we use Tableau).#LI-LY1

Keywords: Safelite, Newark , Manager, Talent Attraction and Employer Brand, Executive , Newark, Ohio

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